Sumptuous Produce, Sustainably Sourced

World Food Chain

Services: ESG Branding • Brand architecture • Brand manifesto • brand identity • Brand communication

World Food Chain is a global sourcing and resource platform to help F&B business owners solve their food procurement & operational challenges through direct access to food manufacturers and suppliers on our ecosystem aggregator

Their Challenge

As a newly founded brand, World Food Chain was looking to attract a global clientele through solidifying their branding. They also sought to deepen their brand messaging and categorise their various business ventures with an aligned nomenclature.

Our Solution

We helped World Food Chain build their branding from scratch; from crystallising the brand’s purpose to solidifying definitive aspects such as its vision, mission and core values. We also crafted a strategic ESG messaging that demonstrates World Food Chain’s commitment to sustainable sourcing. Moreover, we defined their business ventures and developed a brand architecture comprising their portfolio of sub-brands, along with their respective visual identities.