Nifty Auto Service is an auto maintenance company and a subsidiary of Kian Hua Motor.
Their Challenge
With decades of experience in the automotive industry, the team behind Nifty knows cars inside-out and wanted to start a new venture with the goal of offering expert diagnostic advice. They approached Firebelly to help construct this new brand.
Our Solution
Firebelly developed the brand nomenclature, ‘Nifty’, to evoke the team’s skillful, efficient and professional car diagnostic services. We also crafted a brand narrative and visual identity from scratch to articulate Nifty’s aptitude and specialised expertise.
