Founded in 1995, Mr Bean is a household name, and the leading chain soya bean food & beverage retailer in Singapore today. With more than 60 stores in Singapore & Asia, Mr Bean offers a variety of soya bean drinks and snacks
Their Challenge
Mr Bean came to us to identify a new market segment and messaging for their product extension for a new line of granola bars. This line gave them the opportunity to expand beyond on-premise consumption.
Our Solution
We developed the product positioning for this category that targeted health conscious consumers and young families. We crafted the core messaging and conveyed the product’s new selling point and distilled its messaging to resonate with the target segments. We also helped Mr Bean develop packaging design for these healthy bars.
