Purposeful Living and a Healthier Planet

MORE MEAT

Services: ESG Branding • Brand Communication • Focus Group

MORE MEAT is a Thai brand, creating wholesome plant-based protein created from local ingredients that is free of preservatives and packed with essential nutrients. More Meat creates fresh, healthy and sustainable meat alternatives that are good for people and the planet.

Their Challenge

As a young startup with sights set on regional expansion, MORE MEAT sought to align their brand messaging with their core philosophy. They approached Firebelly to refine their brand communication and distil their ESG direction to make further headway into the plant-based food industry.

Our Solution

Firebelly analysed MORE MEAT’s messaging across different communication channels such as website, socials and investor deck. We conducted a strategic review to pull focus to aspects surrounding the heart of their mission. We also crafted their ESG narrative to articulate their commitment to purposeful living. This included the brand manifesto, identifying UN Sustainable Development Goals, elevator pitch and URL strategy.