Employee Benefits Made Easy

Mednefits

Communication Audit • Website Audit • Brand Strategy • Brand Communication • Brand Identity • Internal Organisation Analysis • Internal Brand Ambassador Workshop

Founded in 2014, Mednefits is a one-stop platform for employers to create and track custom medical benefits packages for their employees. It offers a full suite of essential healthcare services across Singapore and Malaysia

Their Challenge

Mednefits had a great service to offer, and they were seeking to elevate their brand messaging to target the right audience and expand their reach regionally. As a young team, they faced the disadvantage of lacking a long standing track record and credentials. They came to us looking to sharpen their brand communication.

Our Solution

We began by defining a brand manifesto to define the core purpose of their business. This helped Mednefits identify the sweet spot for their brand messaging. Through rebuilding their company credential presentation, as well as refining their brand tone and persona, we devised strategic brand communication that would appeal to their target audience.

We also strengthened their internal culture from the inside out through an internal branding workshop. This ensured brand consistency as they expanded within the region.