Founded in 1994, Chun Cheng Fishery specialises in Deep Sea longline fishing, processing, international marketing and distribution of frozen seafood products worldwide.
Their Challenge
Before engaging Firebelly, Chun Cheng Fishery had already established itself as a global B2B seafood supplier, servicing the US and European markets. They sought out Firebelly to support them in penetrating the local B2C segment.
Our Solution
We helped Chun Cheng fishery strengthen their B2C brand, Silversea, by positioning themselves for the everyday grocery buyer. This included devising B2C brand communication, packaging design, pricing strategy and distribution channel strategy. In addition, we also developed their corporate credential deck to further penetrate the food service/HORECA segment in Singapore.
