Tempeh Together

Angie’s Tempeh

Services: Market & Competitor Analysis • Brand Strategy • Brand Visual Guideline • B2B Marketing Strategy • Company Credential Presentation • Investor Presentation • Packaging Design

Angie’s Tempeh is an artisanal plant-based food brand creating tempeh and tempeh food products since 2020. Through a mastery of fermentation and innovative techniques, their unique tempeh range expands beyond soybeans to include other superfood legumes and grains that are nutritious and wholesome. In 2021, Angie’s Tempeh received 200,000 USD in funding through the Big Ideas Venture Accelerator.

Their Challenge

As an enterprising startup and local e-commerce business looking to expand into the global market, Angie’s Tempeh sought strategic guidance and effective communication to articulate their expertise. This was to position them for expansion into the global B2B sector and to be a major player in the plant-based food industry.

Our Solution

Firebelly conducted a strategic review of the market trends and plant-based food industry landscape. This helped us identify the opportunity for Angie’s Tempeh to be positioned as a global player through their mastery of tempeh and collaboration with overseas partners, customers and manufacturers. We also prepared them for global expansion by equipping them with the relevant business and brand strategies. Our refresh of their brand identity and image came complete with new packaging design for both core products and new products such as tempeh bak kwa and nuggets.