Insights Archive - We are Firebelly

INSIGHTS

Hot Takes.

Cool Ideas.

FILTER

June 13, 2025

How TikTok Is Redefining Brand Expression

For decades, brand-building followed a clear playbook: be consistent, stay polished, and protect the...

June 6, 2025

Employer Branding - The Brand You Can’t See

What’s the first thing people think of when they hear your brand name? Chances are, you’re imagining...

May 28, 2025

The Psychology Behind Brands That Stick

We all know branding is about standing out. But here’s the uncomfortable truth: just because your brand...

May 23, 2025

AI is Enhancing (Not Replacing) Brand Design

AI has officially moved beyond buzzword territory. From generating art and logos to writing...

April 24, 2025

Your 2024 Marketing Playbook Won't Work Anymore

As we enter the second half of 2025, it’s clear that this year isn’t about doing more -it’s about doing...

April 13, 2025

Work, Play, Stay - Integrated Resorts Are the New Travel Standard

The way we travel is evolving, and so are the spaces we choose to stay in. The rise of integrated resorts...

January 27, 2025

Does Your Brand Need a Spring-clean?

It’s the Year of the Snake and it’s the season for decluttering, refreshing, and making space for prosperity....

December 10, 2024

The Amazing Coffee You’re Not Roasting Yet

Ever thought of Indonesia as a coffee capital? When you think about coffee origins, Ethiopia, Colombia,...

FB-Website-Article-Nation-Branding-240909

November 1, 2024

The Secret Sauce Behind Singapore’s Success—and How to Apply It to Your Brand

A nation’s identity is not just built through policies—it’s shaped by the stories it tells and the values...

FB-Website-Article-Nation-Branding-240918

October 21, 2024

Lessons from Nation Branding

In today’s hyper-connected world, countries face the same challenge as brands—they must differentiate...

September 20, 2024

Your Brand's Success Lies Beneath the Surface

When you think of branding, the first things that come to mind are probably your logo, website, ads,...

September 13, 2024

What Singapore Airlines, Apple, and Hai Di Lao Have in Common

What do Singapore Airlines, Hai Di Lao, and Apple have in common? Beyond their global success, these...

August 30, 2024

Transform Your Marketing with a CMO-on-Hire

Marketing is the engine that drives your business, but not everyone needs a full-time Chief Marketing...

August 16, 2024

Easy Hiring Starts with Strong Internal Culture

Did you know that 75% of jobseekers consider an employer’s brand before even applying? Your branding...

August 2, 2024

Is Your Company Making this 1 Big Mistake?

Imagine building something incredible, only to ignore its true value. That’s what happens when...