Marketing is the engine that drives your business, but not everyone needs a full-time Chief Marketing Officer (CMO). If you’re aiming for rapid growth or looking to revitalise your brand, a Chief Marketing Officer (CMO) can be the catalyst for driving profitability and achieving your business goals. But what if your company isn’t ready for a full-time CMO? That’s where a CMO-on-hire comes in.
What is a CMO-on-Hire?
A CMO-on-hire is a marketing professional who brings years of experience and strategic insight to your company, without the need for a permanent position. They help you achieve your business goals by guiding your marketing efforts, but on your terms—whether that’s for a few months, a year, or part-time.
Why Choose a CMO-on-Hire?
- Flexible Engagement
One of the biggest advantages of a CMO-on-hire is flexibility. You can engage them on a timeline that suits your business needs—whether that’s a few months to launch a new product, a year to restructure your marketing strategy, or even on an ongoing part-time basis. This allows you to tap into high-level marketing expertise without the overhead of a permanent hire. - Strategic Guidance
A CMO-on-hire doesn’t just execute marketing tasks; they provide strategic direction. They develop a focused marketing roadmap tailored to your profit goals, manage product rationalisation for better ROI, and elevate your campaigns and communications. Their strategic guidance builds your internal marketing capability and helps develop strong marketing talent that can better serve your organisation. - Fresh Perspectives
Sometimes, what your business needs most is a fresh pair of eyes. A CMO-on-hire brings new ideas and perspectives that can reinvigorate your marketing approach. They can identify opportunities and challenges that might be overlooked by those too close to the day-to-day operations, offering innovative solutions that drive results.
Who is it For?
A CMO-on-hire is ideal for businesses at various stages of growth:
Scaling Companies
If you’re expanding quickly but can’t justify a full-time CMO, a CMO-on-hire can help you develop a strong marketing strategy and drive growth.SMEs
If your marketing feels tired, is not getting results, or you’re facing challenges, a CMO-on-hire can bring fresh ideas and proven strategies to help you succeed.Transitioning Companies
If you’re launching a new product, rebranding, or entering new markets, a CMO-on-hire can guide you through these changes without the commitment of a full-time hire.
Ready to Elevate Your Marketing?
If you’re looking for strategic marketing leadership without the full-time commitment, a CMO-on-hire might be the perfect solution. Firebelly brings a mix of strategy and hands-on experience—from managing daily marketing to leading big changes. We’re also passionate about mentoring teams, so when we step away, your team is stronger and more capable than ever. Reach us here.