Clean Skincare Inspired by Nature

aspurely

Services: Brand Nomenclature • Brand Manifesto • Brand Story • Brand Communication • Market Segmentation • Brand Identity • Marketing Strategy • Website • Packaging Design

Previously known as Recherche, aspurely is a clean skincare company backed by years of research and development. Using principles of epigenetics, they bring transformative formulas that harness each ingredient’s full potential for ultimate skin beauty and health.

Their Challenge

While Recherche’s product formulas were built on a solid foundation of research and development, their brand image messaging did not convey their advantage as a clean skincare brand. The name Recherche did not connote their philosophy of clean beauty. The brand’s packaging also lacked consistency across products.

Our Solution

We rebranded Recherche into aspurely; complete with a name that embodies what the brand stands for. This included developing a new brand identity. We crystalised their brand and product positioning, identified their unique selling point and revamped their product portfolio to target each market segment and redesigned the packaging to align with their philosophy and identity. We also developed a marketing roadmap for the rebranding launch.